This week marks the end of the first semester at The College of Management Academic Studies .
And if I have one lesson from the whole semester which I would like the already-brave students to take from it is that mistakes are a blessing.
We are doing marketing for a profession.
We aim to do good — we work with and for people who have needs and wishes to connect them with their own solution.
So let’s make mistakes to get the most out of what we can.
-> Mistakes are data we can optimize.
-> Mistakes are lessons we can first embarrassingly and after a while proudly share when helping others avoid the specific ones we made.
->More data and more lessons from it make a competitive advantage vs. people who avoided entering the arena.
Now, I’m not saying we should go all-in on any opportunity — but we should pick ones that we want, especially the ones we know in advance we’ll regret not going for.
In the aim of having a constant reminder to myself on going all-in where needed
Here’s how to methodify failed opportunity into a competitive advantage:
1.Take an opportunity — like writing a post about a thought you may have
2. Know what a success would mean — in feelings and in numbers
3. Fail to reach that numbers (e.g. post engagement)
4. Acknowledge it — Digest it — Embrace it
* Optional — feel embarrassed by it
5. Analyze — set in advance the appropriate time for analysis with a start and an end
6. Learn and plan ahead — gather feedback and come up with potential changes
7. Stay hungry and foolish (Steve Jobs, 2005)
8. and up for the next one
As an advisor and a lecturer — I learn a lot advising and teaching — I plan to learn from this lesson as well
