About
Creativity is intelligence having fun.
Einstein
I practiced marketing for a living, before making a living out of it.
To be precise, since I used to sell music beats online at 17 years old and built my own small community on niche forums and the legendary ICQ platform.
Since then I had the privilege to build and head a 75 marketers business unit at Webpals (went public, starting without external funding) and establishing a B2B SAAS marketing department from scratch at Atera (valued at $500M, again – starting without external funding).
Now my focus is supporting the next level of results-led marketing, as a marketing advisor, an academic lecturer and now for the first time, a blogger – sharing my experience and enthusiasm.
YoavMachlin blog is dedicated to get and keep in (marketing) shape.
It is a playground, a hub, a library, a go-to website for inspiration, sharpening one’s marketing mind as well as methodical articles, tools and templates.
So, let’s keep in touch, keep in shape – and have fun!
Let’s talk
Have a question, or just want to chat? Fill out the form below and I’d love to connect!