Since 1997 (Thanks to Yeala Meshel for this realization!). Prior to Google being created – SEO was dead already.
(*Respect* to its first executor @RichardHoy of @joegrape.com)
But like in nature, the old dies to make room for the new.
SEO, like nature – is adapting and dynamically changes.
That’s why any marketing organization which aims to grow organically need to keep up and adapt to changes in search engines and user needs.
Most recently, with the rise of Generative AI and specifically, ChatGPT, Bard and their kinds – search engine optimization is claimed to face death. For real this time.
But knowing it has been dead now for about 27 years – I have been researching for the ways to adapt this time.
Roni Calvo recently showed that the non-yet-released SGE (Search Generative Experience => AI based search results) will appear first, on top of both organic and paid results in 87% of searches.
SEO death in many cases was because of one type of an algorithm change.
Stop doing XYZ :
-> Stop doing keyword stuffing
-> Stop with link spamming
-> Stop creating pages to target a specific keyword
The upcoming Gen-AI update though is all about:
Generate more:
-> Generate more precise and clean content, so Google ‘s Gen-AI engine would understand it better
-> Generate more articles tailored to your persona entity and write about a specific themes that answer them – think, what themes would be interesting to persona X and create a suitable clean guidelines for it – when highly related queries are typed into Google, SGE should make the connection
-> Structured data – Always important, now ever before – implementing schema markup would help search engines understand your content better
-> And off course – constant learning is key
* Set metrics such as user engagement, # of SGE rankings, etc
* Read & test, implement, measure and analyze
* Take what’s working, remove what’s not – and repeat
In SGE case combine the best cliches – SEO is dead and Content / Data is King – and put it into a super massive cliche yet practical outcome .
Then learn and adapt, like nature.
– Roni’s post as well as some other good sources are in the comments section below
Having an insight about SGE? Please show that you care – and share!
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